Honor the past by securing the future.
April 14, 2023
A storied history, a foundation built by cultural icons, and an unwavering standard of excellence. Victory is in the fabric of everything USC. To honor yesterday’s heroes and adapt to today’s college athletics landscape, noteworthy alumni with longstanding relationships with the University and its Athletic Department have formed House of Victory.
House of Victory is a nonprofit, alumni-led, board-operated Name, Image, and Likeness (NIL) collective dedicated to providing University of Southern California student-athletes NIL opportunities. Founded by avid USC supporters and former Trojan greats, House of Victory is committed to providing a competitive edge for theincredible student-athletes, athletic department, and coaches.
House of Victory is the proud NIL sponsor of USC Athletics and the first collective to sign a corporate partnership with Playfly Sports, USC’s exclusive multi-media rights holder. This partnership affords House of Victory unique branding opportunities, trademark rights,and advertising across USC’s platforms including gameday opportunities within the LA Coliseum and Galen Center for both men’s and women’s sports.
"We are proud to welcome House of Victory into the USC Athletics partnership program," said Drew DeHart, USC Sports Properties & Playfly Sports vice president/general manager. "It is an exciting time for the Trojans and with the partnership with House of Victory, as a Proud NIL Sponsor, USC's student-athletes will have tremendous support."
The collective consists of two nonprofit organizations. House of Victory Corporation offers a membership program for supporters to receive a range of benefits, including exclusive content and experiences with their favorite student-athletes. House of Victory Foundation promotes and fosters charitable and educational community activities utilizing the active participation of student-athletes.
“Over the last six months, an executive team and advisory council made up of passionate, selfless Trojans meticulously created House of Victory. It’s a nonprofit platform led by Trojans, overseen by Trojans, and for the benefit of USC Athletics and the Trojan Family,” said Matthew Christensen, Managing Partner for Christensen Development and Former President of the USC AthleticsTrojan Board of Directors. “The mission is to provide the best NIL opportunities the student-athletes deserve by uniting the Trojan Family while impacting our community and future generations. Fight On!”
With funds raised from supporters, House of Victory offers NIL opportunities to specific student-athletes across all of USC’s twenty-one sports. Outside of board-approved necessary operating costs, all funds raised go directly to the student-athletes for performing NIL-related services. In addition to donor and fan contributions, House of Victory can help brands and companies connect with USC’s fanbase through corporate partnerships by aligning with our platform and the Name, Image, and Likeness of our student-athletes.
“It’s so important that House of Victory is alumni-backed because we understand the Trojan Family,” said Rodney Peete, USC Athletics Hall-of Fame inductee and former dual-threat quarterback (1985-1988). “There’s a passion when you go to school here and you want to see that standard of excellence continue in the years to come. That’s what it means to be a USC Trojan and that’s why it’s important for alumni like myself to be involved.”
A strong NIL program is an essential pillar to long-term success. Built to unite the Trojan Family, supporters will honor the legends, traditions, and victories of the past by ensuring success in the future. House of Victory addedSpencer Harris as Executive Director and Megan Mueller as Director of Athlete Relations.
“The standard is championships at USC. The alumni behind House of Victory intend to match that same standard with this NIL program. We encourage every passionate Trojan to get involved and support the student-athletes,” said Spencer Harris.
House of Victory has no affiliation with USC and is a separate entity.
About Playfly Sports
USC Sports Properties is a division of Playfly Sports, which is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports and high school sectors drive value for our local, regional and national brand partners. Playfly's insights-infusedmultimedia and tech platforms drive innovation through scaled linear, digital, in-venue and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate and advance the aspirations of athletes, brands, academic institutions and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports. www.playfly.com