House of Victory is an alumni-backed nonprofit collective dedicated to providing a competitive edge in the NIL space for University of Southern California student-athletes.

Proud NIL Sponsor of the USC Trojans

House of Victory is the proud NIL sponsor of USC Athletics and the first collective to sign a corporate partnership with Playfly Sports, USC’s exclusive multi-media rights holder. This partnership affords House of Victory unique branding opportunities, trademark rights, and advertising across USC’s platforms including game day opportunities within the LA Coliseum and Galen Center for both men’s and women’s sports.

House of Victory Gear

Shop the Collection

Our Mission

Enable student-athletes at the University of Southern California to capitalize on their Name, Image, and Likeness by providing opportunities and resources from donors, fans, brands, and various other NIL sources.

Read Our FAQs

Who We Are

Founded by longstanding USC supporters and former Trojan greats, House of Victory is committed to providing a competitive edge for our student-athletes, athletic department, and coaches.

View Executive and Advisory Board

For Trojans, By Trojans

House of Victory provides a compliant, nonprofit, alumni-backed platform for donors, fans, and brands to partner with USC student-athletes.

Donors & Fans

House of Victory raises funds from USC supporters and partners with student-athletes across various sports. Student-athletes will earn compensation through contracted services such as event appearances, memorabilia signings, and social media endorsements.


Corporate Partners

Connect with USC's fanbase by aligning your company with House of Victory's NIL platform. Student-athletes will earn compensation through activations with businesses interested in utilizing their Name, Image, and Likeness for marketing opportunities.

Become A Partner

Victory Is In Our Fabric

A storied history, a foundation built by cultural icons, and an unwavering standard of excellence. Victory is in the fabric of everything USC

In today’s college athletics landscape, a strong NIL program is an essential pillar to attract and retain elite student-athletes and coaches. Built to unite the Trojan Family, your support will honor the legends, traditions, and victories of the past by securing success in our future.