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House of Victory Launches ‘Fifty for Victory’ Campaign, Anonymous Donor Steps Up With $250,000 Match 

November 15, 2023

In anticipation of this Saturday’s matchup to retain the Victory Bell, House of Victory – official NIL sponsor of USC Athletics and USC’s premier donor collective – launched a Fifty for Victory campaign. Through Fifty for Victory, House of Victory is calling on the Trojan Family to make a minimum pledge of $50, seeking to raise $250,000 from 5,000 Trojans.

Today, an anonymous donor committed to match the total raised through Fifty for Victory, up to $250,000. All contributions, now worth double the value, are earmarked to provide USC Football student-athletes with NIL opportunities.

A nonprofit organization founded by noteworthy Trojans, House of Victory was built to ensure USC can maintain competitive athletic teams tomorrow and beyond. The Fifty for Victory campaign was launched specifically for USC Football as they close out their 2023 regular season in a battle for the Victory Bell. Support and involvement from passionate alumni through Fifty for Victory will help USC Football attract and retain elite student-athletes for the future of the program.

USC Athletic Director Jen Cohen advocated her support of Fifty for Victory on Twitter/X:

Donations are accepted online here, giving supporters the option to pick from seven USC-UCLA related options –

  • $50 – 50 Victories over UCLA
  • $100 – Play Tusk!
  • $295 – Weight of the Victory Bell
  • $500 – 50-0 Victory in 2011
  • $1,929 – Year of First Meeting, USC Victory 76-0
  • $5,000 – BEAT THE BRUINS
  • $10,000 – VICTORY FOREVER

The campaign will be promoted at House of Victory’s Ultimate Tailgate and in-game at the Coliseum on Saturday for the 93rd version of the Crosstown Showdown.

“As we enter this next iteration of our historic rivalry with 50 wins against UCLA, we felt this was a perfect opportunity to rally the Trojan Family around supporting NIL and USC student-athletes,” said Spencer Harris, Executive Director of House of Victory. “Contributing to our Fifty for Victory campaign allows every USC fan to play a role in building a successful future for USC Football and empowers our athletes to capitalize on their Name, Image, and Likeness.”

Join the campaign today by visiting

For more information on House of Victory, visit or contact us at Follow us on Instagram @houseofvictorynil and Twitter @houseof_victory.


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