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House of Victory names Alto as Official Ride Service

August 9, 2023

To provide student-athletes with additional safety and security, House of Victory has named Alto as their Official Ride Service. Through the partnership, athletes signed with House of Victory can receive an Alto membership and ride credit.

Founded in 2018, Alto is the first employee-based, on-demand ride service rethinking a traditionally inconsistent, gig-based industry. By hiring vetted, uniformed drivers and managing a dedicated fleet of luxury SUVs, Alto offers the safest, most consistent, and personalized passenger experience on the market today.

"We are excited to bring Alto to USC’s athletes as the Official Ride Service of House of Victory," said Will Coleman, co-founder and CEO of Alto. "Alto provides the safest option for young athletes to get everywhere they need to be, effortlessly. Whether players are gearing up for a game or celebrating a win, we’re proud to be a part of their journey."

The partnership adds to House of Victory’s mission to provide wide-ranging opportunities to USC student-athletes and build a competitive edge in the NIL space. Whether traveling to school, sport obligations, the airport to see their families, or enjoying their free time, athletes can now elevate their ride with professional employee drivers, luxury vehicles, and a customized experience.

This upcoming football season, House of Victory is providing NIL opportunities to over 60 athletes to help cover their family's transportation expenses when attending games. Athlete families can also benefit from the Alto partnership by receiving airport curbside pickup or a comfortable ride home after a win in the Coliseum.

As an additional benefit, House of Victory members can receive an Alto promotional membership with ride discounts. House of Victory wants to provide athletes, families, and our members with an extra layer of comfort and protection, and can now do so with Alto.

“We’re extremely excited to partner with Alto to provide our athletes with an additional support service, particularly one that emphasizes safety, comfort, and efficiency,” said Spencer Harris, Executive Director for House of Victory. “This is also a significant step forward in elevating House of Victory’s place in the Los Angeles and USC Trojan business communities. By partnering with House of Victory, Alto is supporting USC student-athletes and connecting with USC’s fanbase.”

To support the NIL program and USC student-athletes, become a member at or contact us at Follow us on Instagram @houseofvictorynil and Twitter @houseof_victory.

House of Victory has no affiliation with USC and is a separate entity.

More About Alto

Alto classifies its drivers as W-2 employees and provides in-depth training to ensure a safe ride every time. Setting the standard in cleanliness in the rideshare industry, Alto cleans and disinfects vehicles with EPA-registered disinfectants between every ride and shift. Alto also leads the industry in in-car experience. The Alto app acts as a passengers “remote control” to their ride, including the ability to set the “vibe” (music and conversation preferences) and control the lights of the car for easy identification. Currently available in Dallas, Houston, Los Angeles, Miami, and Washington DC, Alto has plans to bring its elevated ride experience to more cities in the future. For more information, visit


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